GENTRY, AR — Gentry Public Schools is moving forward with plans for a new state-of-the-art LED video scoreboard at Pioneer Stadium — a project that represents far more than a facility upgrade. District leaders describe it as a strategic, community-centered investment in students, athletics, and the future of Gentry Schools.
“This project is about more than upgrading equipment,” said Superintendent Dr. Tyler Broyles. “It’s about creating opportunities for our students, engaging our community, and building something that will continue to give back for years to come. The new video board will enhance not just our athletic programs, but also our academic, fine arts, and community events — it’s an investment in every student who calls Gentry home.”
The current scoreboard has served the district faithfully for many years but is nearing the end of its service life. Earlier this year, the District began exploring replacement options, launching a months-long review process that included vendor meetings, reference checks, and site visits. After extensive research, the District identified Fieldhouse Media as the best and most cost-effective partner for the project, Broyles said.
"Fieldhouse Media has an impressive track record, having recently completed similar scoreboard installations at Southern Arkansas University, Angelo State University, Stillwell High School (OK), and Marionville High School (MO)," Broyles said, adding the Gentry School Board voted to move forward with planning and negotiations with the company earlier this fall.
“One of the things we’re most proud of is that this project has been structured to fund itself,” Dr. Broyles added. “Through advertising partnerships managed by Fieldhouse Media, we’re ensuring that the scoreboard pays for itself over time — while generating long-term revenue that goes right back into our schools and programs.”
Under the proposed partnership, Fieldhouse Media will sell advertising space to local, regional, and national sponsors, covering the majority of the project’s total cost. This advertising model allows the scoreboard to essentially pay for itself over time, Broyles said.
The project has been incorporated into the District’s approved budget, ensuring it is not an unplanned expense. Once installed, the video board is expected to function as a long-term financial asset — generating revenue to support student programs, academic initiatives, and future district projects.
“Our vision is that students won’t just see this board as part of the game — they’ll be a part of it,” said Dr. Broyles. “We want to give them hands-on experience in media production, marketing, and communications. This is another way we can connect classroom learning to real-world skills.”
The video board will also spotlight student success across all programs — from academics and fine arts to athletics and cheer — creating a central hub for school pride and recognition.
Dr. Broyles also emphasized the community connection:
“Pioneer Stadium has always been a gathering place for our town. The new board will give us even more ways to bring families together — whether it’s for Friday night football, a marching band contest, or even a community movie night under the stars.”